TARZAN & JANE
More than just a gas station, Tarzan and Jane is a West Texas landmark embodying southern hospitality. Offering fuel, fine food, and warm service reminiscent of a bygone era, what began as a humble food truck has evolved into a beloved destination for passing truckers and local community members. With the brand poised for expansion, I collaborated closely with the owners to understand their vision, ensuring the design captured the essence of 'how service used to be' while projecting a clean, timeless aesthetic. By utilizing graphic design principles such as balanced typography, cohesive color palettes, and vintage-inspired design elements, I developed a comprehensive identity system. This system pays homage to nostalgia while maintaining flexibility to support the brand’s growth, ensuring its seamless application across signage, packaging, and digital platforms. The result is a visual identity that strengthens Tarzan and Jane’s unique story and its enduring connection to the community.
