HTeaO
HTeaO is a one-of-a-kind iced tea franchise headquartered in Fort Worth, Texas, known for its innovative approach to iced tea and customer experience. As the Senior Graphic Designer, I played a pivotal role in shaping and curating the brand’s evolving identity across all platforms, including merchandising, electronic ads, social media content, print media, web design, and product packaging development. I collaborated closely with the Marketing Team to design and produce impactful print and digital collateral for over 100 stores, from in-store signage to mass marketing campaigns. By combining strategic creative direction with hands-on design expertise, I ensured the integrity of the brand’s visual identity while exploring new aesthetic directions to keep the brand fresh and engaging. My contributions culminated in the celebration of HTeaO's 100th grand opening in January 2024, solidifying the brand’s presence and connection with its growing audience.
