




KICK90 is more than a brand—it’s a statement of innovation and ambition in football fashion. Designed to challenge the status quo, KICK90 combines modern aesthetics, technical innovation, and unparalleled comfort to create a bold identity that resonates with athletes and fans alike. Positioned to compete with leading global players in football apparel, KICK90 stands out by blending functionality with a forward-thinking approach to design. The brand’s tagline, “Be the ICON,” is a powerful call to action that embodies its core values. It’s not just a slogan; it’s a brand promise. Rooted in the ethos of self-challenge and continuous improvement, this phrase inspires athletes to push boundaries, surpass limits, and achieve greatness. The tagline aligns seamlessly with the emotional and aspirational pillars of football culture: the relentless pursuit of excellence and the drive to leave a legacy. Through cohesive branding strategies, KICK90 delivers an impactful message across all touchpoints, from product design to marketing campaigns. Its identity system reflects dynamic typography, bold visual storytelling, and a focus on aspirational imagery, creating a strong emotional connection with its audience. KICK90 empowers its consumers to not only wear the brand but to embody its ethos, positioning itself as a leader in the ever-evolving world of football fashion.